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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
B2Lead | June 03, 2020
B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads.
The program’s data-driven approach aims to arm users with intent data of target busine...
ACCOUNT BASED DATA
RollWorks | October 08, 2021
RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey.
ABM has quickly become table stakes in B2B marketing, yet marketer...
BUYER INTENT DATA
KickFire, FunnelAmplified | July 07, 2021
Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...
LeadSift, IDG Communications | December 24, 2021
Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue.
“The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...
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