Growth Marketing Conference

Targeted Account Strategy

PathFactory | March 03, 2021

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

Core ABM,ABM Accounts

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Account Based Analytics

Agent3, oneninefive | February 02, 2022

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability to deliver account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand generation resources with the team at oneninefive will immediately create a global team of more than 40 consultants focused on the delivery of higher quality account engagement and leads that are faste...

Account Based Data, ABM Accounts

Business Wire | July 18, 2023

Emplifi, a leading unified customer engagement platform, today announced its Summer ‘23 highlights. The solution delivers advanced automation, expanded generative AI support, commerce innovation, integrated social customer care and other capabilities to enable brands to connect with, convert and care for the modern consumer across digital and social channels. "Our most recent advancements incorporate a powerful blend of automation, foundational and generative AI, rule...