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Account Based Data

Business Wire | May 25, 2023

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of Sprinklr AI+. A new AI-everywhere offering that unifies proprietary AI from Sprinklr with OpenAI’s generative AI, Sprinklr AI+ brings generative AI to customer experience with a commitment to enterprise-level governance, security, and data privacy. Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital chan...

Account Based Data

Mediafly, InsightSquared | January 28, 2022

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...

Demand Gen Report | March 04, 2020

Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...

Core ABM, Account Based Data

PR Newswire | August 04, 2023

As digital adoption and economic uncertainty continue to grow in 2023, the importance of account-based marketing (ABM) to drive personalized customer experience is soaring. From the booming digital transformation sector to global events shaping consumer behavior, ABM is helping to improve the CXM experience, target key accounts, and go beyond speaking to the decision maker. To assist organizations in selecting the best ABM strategy and creating better alignment between the sales and market...