Hallam Internet

Targeted Account Strategy

PR Newswire | April 25, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

ABM Accounts

Demandbase | February 18, 2022

Demandbase is accelerating growth across the world with its B2B-centric products and services. It has offices in the United States, India, and United Kingdom. The company is expanding exponentially. It is hiring across different locations to support its growth in customer acquisition and revenue outside the United States. It has seen amazing growth in India, Nordics, United Kingdom, and Japan. Many other countries are harnessing Demandbase’s services for business growth. In the past year, ...

ABM Accounts

mCloud, Google Cloud | November 02, 2022

mCloud Technologies Corp. (Nasdaq: MCLD) (TSXV: MCLD), ("mCloud" or the "Company") a provider of cloud technology solutions optimizing the performance, reliability, and sustainability of energy-intensive assets today announced it has implemented a new go-to-market plan on the back of its recent announcement it had entered a strategic partnership with Google Cloud. As announced on October 27, 2022, this strategic partnership closely integrates and aligns the Com...

Core ABM

RollWorks | April 27, 2022

On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inboun...