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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data
RollWorks | October 28, 2022
Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more efficient prospecting, engagement, and forecasting.
With the RollWorks and Outreach integration, B2B teams now have an easy way to prioritize their engagement with prospects and take immediate action on key contacts within their target accounts. Surfaced contacts can be added directly into Outreach sequences and en...
Optimizely | December 27, 2021
Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
The integration makes use of the B2B Commerce Cloud as a headless commerce API to...
Demand Spring | September 20, 2022
Two-thirds of marketers have implemented ABM strategies in their organizations
BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marke...
IBM | July 31, 2020
IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...
Core ABM, Targeted Account Strategy
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