WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Stensul | June 24, 2020
Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution.
The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...
Reports Globe | June 15, 2021
It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different.
Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in th...
Merkle, LinkedIn, Madison Logic | February 02, 2021
Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...
RollWorks | July 06, 2020
RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...
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