Harmelin Media

CORE ABM

Anteriad | April 04, 2022

On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning di...

ACCOUNT-BASED DATA

Invado Solutions | September 02, 2021

Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...

ACCOUNT-BASED DATA

Metadata io | September 13, 2020

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round. Including this fu...

ABM ACCOUNTS

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...