Harte Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world. Experts in defining, executing and optimizing the customer journey, we create meaningful interactions that connect our clients with their customers in more powerful ways. From visionary thinking to tactical execution, we’re changing the game of customer engagement – we’re bringing the human back to marketing.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ACCOUNT-BASED ANALYTICS

TOP-PERFORMING BUSINESSES ENGAGE WITH CUSTOMERS IN A MATURE OMNICHANNEL ENVIRONMENT, NEW SURVEY FINDS

Mitto | December 07, 2021

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Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results. Read More

VERTIC LAUNCHES DEMAND GENERATION PROGRAM OFFERING TO ALIGN WITH 'NEW NORMAL' OF B2B SALES AND MARKETING

Vertic | October 15, 2020

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As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

Read More

BUYER INTENT DATA

LIFT AI TEAMS UP WITH DRIFT TO HELP BOOST WEBSITE CONVERSIONS

Lift AI, Drift | September 06, 2021

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Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26. Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...

Read More

TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

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For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Read More
news image

ACCOUNT-BASED ANALYTICS

TOP-PERFORMING BUSINESSES ENGAGE WITH CUSTOMERS IN A MATURE OMNICHANNEL ENVIRONMENT, NEW SURVEY FINDS

Mitto | December 07, 2021

Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results. Read More

news image

VERTIC LAUNCHES DEMAND GENERATION PROGRAM OFFERING TO ALIGN WITH 'NEW NORMAL' OF B2B SALES AND MARKETING

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

Read More
news image

BUYER INTENT DATA

LIFT AI TEAMS UP WITH DRIFT TO HELP BOOST WEBSITE CONVERSIONS

Lift AI, Drift | September 06, 2021

Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26. Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...

Read More
news image

TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Read More