Hispanic Group

Marketo | January 24, 2020

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....

Metadata io | January 23, 2020

Metadata.io the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend. Metadata was an ...

Account Based Data

PR Newswire | May 19, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has been included in Forrester's Account-Based Selling Technologies Landscape, Q2, 2023 report. The report provides an overview of 17 notable providers in the category. In the report, the authors covered the business value that account-based selling technologies like Demandbase deliver, including improved visibility into the potential of each account and increased sales r...

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...