Hook Digital

Buyer Intent Data

Folloze | February 14, 2023

Folloze, the no-code B2B Buyer Experience Platform (BX 3.0), has been recognized as a 2023 G2 Winter Awards High Performer. Additionally, the firm was awarded badges in seven significant industrial areas. Etai Beck, Folloze Co-founder and CEO, said, "We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that marketers can leverage to maximize their performance." He added,...

Account Based Execution

Contentgine | February 14, 2022

On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...

Core ABM

MRP Prelytix | April 26, 2021

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...