Hootsuite

ACCOUNT BASED DATA

Webhelp | March 14, 2022

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

ABM ACCOUNTS

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...

CORE ABM

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

xiQ, Inc. | March 18, 2020

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include:...