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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
LinkedIn | February 17, 2021
A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes.
As explained by LinkedIn:
"With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...
Optimizely | December 27, 2021
On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results.
This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can:
Strategic IC | February 19, 2020
Strategic IC, the Account-based Marketing Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients. Alex Embling, CEO of Strategic IC, commented: "We are thrilled to be announced as the first ABM Agency to receive gold tier Nexus accreditation. Our relationship with Cyance has grown from strength t...
ActiveCampaign | December 14, 2021
On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet.
At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...
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