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Hootsuite is the most widely used social media management platform. We have 16+ million customers and are recognized as a leader in social media management by Forrester, one of the most influential research and advisory firms in the world. Our battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale.

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ACCOUNT BASED DATA

LINKEDIN TO PUBLISH NEW GUIDE FOR ACCOUNT BASED MARKETING

LinkedIn | February 17, 2021

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A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

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CORE ABM

OPTIMIZELY’S INTEGRATED B2B COMMERCE & CONTENT CLOUD SOLUTION LAUNCHED

Optimizely | December 27, 2021

news image

On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results. This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can:
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STRATEGIC IC ACHIEVES GOLD TIER ACCREDITATION FOR ITS INTENT-DRIVEN ABM PROGRAMMES

Strategic IC | February 19, 2020

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Strategic IC, the Account-based Marketing Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients. Alex Embling, CEO of Strategic IC, commented: "We are thrilled to be announced as the first ABM Agency to receive gold tier Nexus accreditation. Our relationship with Cyance has grown from strength t...

Read More

ACCOUNT BASED DATA

ACTIVECAMPAIGN SETS B2B CUSTOMERS UP FOR A SUCCESSFUL 2022 WITH ADDITIONAL PRODUCT FEATURES AND FUNCTIONALITY

ActiveCampaign | December 14, 2021

news image

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet. At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...

Read More
news image

ACCOUNT BASED DATA

LINKEDIN TO PUBLISH NEW GUIDE FOR ACCOUNT BASED MARKETING

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

Read More
news image

CORE ABM

OPTIMIZELY’S INTEGRATED B2B COMMERCE & CONTENT CLOUD SOLUTION LAUNCHED

Optimizely | December 27, 2021

On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results. This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can:
Read More

news image

STRATEGIC IC ACHIEVES GOLD TIER ACCREDITATION FOR ITS INTENT-DRIVEN ABM PROGRAMMES

Strategic IC | February 19, 2020

Strategic IC, the Account-based Marketing Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients. Alex Embling, CEO of Strategic IC, commented: "We are thrilled to be announced as the first ABM Agency to receive gold tier Nexus accreditation. Our relationship with Cyance has grown from strength t...

Read More
news image

ACCOUNT BASED DATA

ACTIVECAMPAIGN SETS B2B CUSTOMERS UP FOR A SUCCESSFUL 2022 WITH ADDITIONAL PRODUCT FEATURES AND FUNCTIONALITY

ActiveCampaign | December 14, 2021

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet. At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...

Read More