I-Prowess

Uberall | June 02, 2020

Uberall Report Highlights Increase In B2B Unbranded Search. Unbranded search is becoming a common occurrence in the B2B industry. ...

Core ABM

Jabmo | June 23, 2021

Jabmo, the foremost Account-Based Marketing (ABM) solutions provider to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. Being subscription-based and self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly targeted, zero-wastage account-based IP ad campaigns. Nick Heys, founder and CEO of Jabmo, said, &ldq...

Core ABM

The Marketing Practice | January 18, 2023

On January 17, 2023, The Marketing Practice, a worldwide B2B marketing firm specializing in brand activation, ABM, and demand generation, named Jeff Johnson its newU.S. General Manager. He has 20 years of worldwide leadership and marketing experience. He will focus on expanding The Marketing Practice's U.S. division in his new role. Johnson's appointment follows a year of significant development for The Marketing Practice, highlighted by the acquisition of five age...

ABM Accounts

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital mark...