Inbox Insight

BUYER INTENT DATA

RollWorks, Bombora, KickFire | August 26, 2021

RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and KickFire, as well as an upcoming integration with G2 give RollWorks an antenna to capture multi-faceted, account-level intent signals and are an integral part of RollWorks' commitment to create the most comprehensive partner-led ecosystem. B2B go-to-market teams leverage the R...

BUYER INTENT DATA

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

ACCOUNT BASED DATA

Emplifi | September 29, 2022

Emplifi, the leading customer experience platform, today announced the speaker lineup for this year’s Emplifi Summit virtual event, which is taking place on October 5, 2022, with online sessions starting at 9:00 a.m. EST. Speakers include a wide array of marketing experts and CX thought leaders from the world’s most recognizable brands, including the NFL, Virgin Media, and TikTok. Emplifi CEO Mark Zablan will kick off the event with an opening keynote on how the customer journey of t...

ACCOUNT BASED ANALYTICS

Integrate | March 25, 2021

In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...