Inbox Insight

ACCOUNT-BASED ANALYTICS

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...

ACCOUNT-BASED ANALYTICS

Metadata | February 07, 2022

On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...

Folloze | July 28, 2020

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...