WELCOME TO The ACCOUNT BASED MARKETING REPORT
Stuart Sumner, Editorial Director at Incisive Media, is an experienced journalist, editor, presenter and broadcaster with expertise across all enterprise technology areas. He has successfully lead and...
Demandbase | October 21, 2020
Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM programs and continue the digital transformation of their B2B marketing strategy. As the dominant ABM technology provider to large enterprises, Demandbase was strategically positioned to support global comp...
ChatFunnels | July 16, 2021
ChatFunnels, the premier conversational marketing platform, has announced that the first-ever Account-Based Engagement Summit will be held on August 11th, 2021. The Summit will be a one-day virtual event with 30+ of the industry's top sales, marketing, and revenue executives debating a vital cutting-edge strategy: account-based engagement.
To remain competitive, sales and marketing professionals must adopt the tried-and-true technique of account-based engagement, which this co...
BUYER INTENT DATA
True Influence | July 29, 2021
True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization.
"We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...
ACCOUNT BASED DATA
RollWorks | February 02, 2023
RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products.
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