Incisive Media

Account Based Data

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

Account Based Analytics

ABM Leadership Alliance, ITSMA | January 15, 2021

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...

Sarbacane | September 08, 2020

Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...

Core ABM, Account Management

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...