WELCOME TO The ACCOUNT BASED MARKETING REPORT
Stuart Sumner, Editorial Director at Incisive Media, is an experienced journalist, editor, presenter and broadcaster with expertise across all enterprise technology areas. He has successfully lead and...
True Influence | August 26, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation.
This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...
BUYER INTENT DATA
Portada | July 20, 2021
Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance.
DCO also generates data that advertisers might use to capitalise on short-term opportunities....
MRP Prelytix | April 26, 2021
Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...
MoEngage, G2 | March 10, 2021
MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform.
While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion ra...
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