Incite Marketing

ACCOUNT BASED ADVERTISING

Outreach | May 09, 2022

Outreach, the sales execution platform that helps revenue organizations to deliver predictable growth, announced the launch of ‘Outreach Guide’ at its Outreach Explore ’22 event. Outreach Guide is a new revenue intelligence solution that will help sellers enhance their deal management. It has a built-in, real-time conversation intelligence, deal health at a glance, best practice action plans, reps, and managers that can help improve execution across all the stages of the sales ...

ACCOUNT BASED DATA

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics. For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acqui...

ACCOUNT BASED EXECUTION

Skydeo | January 19, 2022

Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides market...

CORE ABM

5W Public Relations | January 11, 2022

Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren't going to go back to the way they were before the pandemic. Tech Stacks One of the bigges...