Incite Marketing

Buyer Intent Data

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Account Based Execution

Knowland | October 21, 2022

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and UpMail, a sales acceleration tool for the hospitality industry, announced today a solution partnership to enable group sales teams to grow revenue faster and improve the sales execution process. Sales teams today are faced with ongoing challenges, not the least of which is doing more with less staff. The collaboration of these two platforms will enable sellers to ...

ABM Accounts

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technol...

Folloze | May 20, 2020

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies. Majority of Marketer...