Influ2 is the first high resolution ABM platform that boosts your sales development productivity with person-based advertising. Influ2 delivers ads to every decision-maker from your targeted account and tracks engagement of each person, who sees an ad or clicks on it. Person-based advertising allows you to capture person-based buying intent signals at an early stage of consumer journey and use these signals to reach out to the right people at the right time.

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ACCOUNT BASED DATA

INFLU2 ANNOUNCES AUDIENCE DISCOVERY CAPABILITIES FOR MARKETING PLATFORM

Influ2 | August 27, 2021

news image

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

Read More

CORE ABM

INFLU2 TO PRESENT AT GARTNER MARKETING SYMPOSIUM/XPO

Influ2 | September 01, 2021

news image

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

Read More

CORE ABM

ONE DOOR FOCUSES ITS ACCOUNT-BASED MARKETING PROGRAM WITH INFLU2

One Door, Influ2 | September 29, 2021

news image

Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts. “In...

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ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

news image

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

Read More
news image

ACCOUNT BASED DATA

INFLU2 ANNOUNCES AUDIENCE DISCOVERY CAPABILITIES FOR MARKETING PLATFORM

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

Read More
news image

CORE ABM

INFLU2 TO PRESENT AT GARTNER MARKETING SYMPOSIUM/XPO

Influ2 | September 01, 2021

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

Read More
news image

CORE ABM

ONE DOOR FOCUSES ITS ACCOUNT-BASED MARKETING PROGRAM WITH INFLU2

One Door, Influ2 | September 29, 2021

Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts. “In...

Read More
news image

ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

Read More