WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Influ2 | August 27, 2021
Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs).
Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...
Influ2 | September 01, 2021
Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...
One Door, Influ2 | September 29, 2021
Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts.
Influ2, MarCom Awards | December 02, 2021
Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey.
The campaign, run using Infl...
BUYER INTENT DATA
ACCOUNT BASED ANALYTICS
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE