Influencer Interactive

ACCOUNT-BASED DATA

ON24 | October 25, 2021

ON24, a digital experience platform, will host ON24 Experience: Innovation in the Age of Engagement on Oct. 26. The customer event will highlight the new innovations in ON24 Webcast Elite, unveil a video-centric virtual event product and introduce more ways to turn engagement into first-person insights. “Digital engagement is now at the center of every customer experience and transforming how organizations drive measurable revenue and growth,” said Jayesh...

ACCOUNT-BASED DATA

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

ACCOUNT-BASED DATA

True Influence | June 21, 2021

True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...

ACCOUNT-BASED DATA

ON24 | November 16, 2021

ON24 (NYSE: ONTF) today announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. “Digital e...