Influencer Interactive

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Influencer Interactive is a full-service digital performance marketing company connecting highly targeted and engaged consumers with our client’s campaigns through a platform of trusted influencers and brand-safe environments. To put it simply, we deliver success.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

CONVERSICA'S CONVERSATIONS NOW ENHANCED WITH 6SENSE ACCOUNT INSIGHTS, SPURRING GREATER ACCOUNT ENGAGEMENT FOR ABM CUSTOMERS

Conversica | May 04, 2022

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Conversica, Inc., the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense, a leading platform for B2B organizations generating predictable revenue. The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor...

Read More

DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

news image

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More

CORE ABM

MADISON LOGIC RELEASES ENHANCED ACCOUNT PRIORITIZATION CAPABILITIES FOR GLOBAL ENTERPRISE B2B MARKETERS

Madison Logic | December 15, 2021

news image

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

Read More

CORE ABM, ACCOUNT MANAGEMENT

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

news image

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Read More
news image

CORE ABM

CONVERSICA'S CONVERSATIONS NOW ENHANCED WITH 6SENSE ACCOUNT INSIGHTS, SPURRING GREATER ACCOUNT ENGAGEMENT FOR ABM CUSTOMERS

Conversica | May 04, 2022

Conversica, Inc., the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense, a leading platform for B2B organizations generating predictable revenue. The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor...

Read More
news image

DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More
news image

CORE ABM

MADISON LOGIC RELEASES ENHANCED ACCOUNT PRIORITIZATION CAPABILITIES FOR GLOBAL ENTERPRISE B2B MARKETERS

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

Read More
news image

CORE ABM, ACCOUNT MANAGEMENT

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Read More