InfoCision Management Corporation

CORE ABM

Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

CORE ABM

ZoomInfo | September 16, 2021

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced that it has retained its No. 1 spot on 26 grids in G2’s Fall 2021 Grid Reports. This marks the third consecutive quarter that ZoomInfo has earned at least 26 best-in-class placements. The company has led 18 different grids for at least five consecutive quarters, including four-way sweeps of the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intellig...

Folloze | July 28, 2020

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

CORE ABM

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...