Innovairre

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

ACCOUNT BASED EXECUTION

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

CORE ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

CORE ABM

Terminus | April 16, 2021

Terminus, the leading go-to-market network, has launched a new data set in response to Google's decision to phase out third-party cookies at the end of 2021. The fusion of Terminus Chat Experiences and Terminus Email Experiences gained from the acquisitions of Sigstr and Ramble is a significant step forward for go-to-market teams preparing for new ways to target without the use of third-party cookies. Terminus offers a one-of-a-kind data set based on household IP addresses obt...