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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | March 03, 2020
Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing com...
ACCOUNT BASED DATA
Bombora | May 24, 2021
According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R).
Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...
ACCOUNT BASED EXECUTION
Business Wire | April 20, 2023
Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today released the Conversica Conversation Index, the industry’s first benchmark report examining the performance of AI-generated conversations for business use. The Conversation Index investigates how leading brands and organizations benefit from Generative AI solutions and provides detailed insights and trends for customer responsiveness to this technology.
Red House, Chief Marketer | January 27, 2022
Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category.
Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients i...
ACCOUNT BASED DATA, BUYER INTENT DATA
ACCOUNT BASED ADVERTISING
ACCOUNT BASED DATA, ACCOUNT MANAGEMENT
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