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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data, ABM Accounts
PR Newswire | June 29, 2023
Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces new customer relationships, significant wins, and noteworthy accomplishments achieved by existing customers. This quarter, the company earned contract renewals and/or expansions with numerous high profile customers, including T-Mobile, Sprout Social, BNY Mellon, and Appcast. Demandbase also added noteworthy new clients to its roster, including Quest Diagnostics and Kra...
RollWorks | October 03, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals that marketers overwhelmingly rely on ABM to increase ROI and achieve pipeline and revenue goals.
"Marketers are accepting that ABM is an efficient, effective marketing strategy that focuses on engaging the right accounts at the right time, through a variety of marketing ch...
Uberflip | October 08, 2020
Uberflip, the leading cloud-based content experience platform (CEP), is revealing exciting details about its focus on powering demand marketing needs, following the refresh and realignment of its brand last month. Two big announcements today include launching Uberflip Campaign Essentials to power ABM and demand campaigns as well as welcoming a new board member, Elissa Fink, who scaled Tableau as CMO before its acquisition by Salesforce last year for $15.7 billion.
“Uberflip has chan...
Sarbacane | September 08, 2020
Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...
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