InZynk

Salesforce | March 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

PROGRAMMATIC ABM

6sense | April 21, 2022

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...