Ironpaper

ironpaper.com

Ironpaper is a growth agency based in New York City and Charlotte, NC. Our mission is to help our clients achieve growth through marketing and sales. We seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for our clients.

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ACCOUNT BASED EXECUTION

OPTIMIZELY ANNOUNCES DOUBLE-DIGIT GROWTH OF WELCOME FOLLOWING ACQUISITION

Optimizely | September 05, 2022

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Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Read More

CORE ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

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KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More

B2LEAD LAUNCHED AN ENHANCED VERSION OF ABM LEAD GENERATION PROGRAM

B2Lead | June 03, 2020

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B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target busine...

Read More

CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

news image

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More
news image

ACCOUNT BASED EXECUTION

OPTIMIZELY ANNOUNCES DOUBLE-DIGIT GROWTH OF WELCOME FOLLOWING ACQUISITION

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Read More
news image

CORE ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More
news image

B2LEAD LAUNCHED AN ENHANCED VERSION OF ABM LEAD GENERATION PROGRAM

B2Lead | June 03, 2020

B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target busine...

Read More
news image

CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More