iSOURCe

Account Based Data

Bombora | July 27, 2022

Bombora, the leading provider of B2B Intent data solutions, continues to guide B2B marketing and sales teams as they navigate changing ecosystem dynamics. Mike Burton, co-founder and SVP data sales of Bombora, takes to the pages of the Forbes Technology Council to highlight two areas where B2B marketing and sales leaders may adjust their approach: revenue operations and buyer-led account based marketing (BLAM). How The Pandemic Elevated The Importance Of Revenue Ope...

ABM Accounts

PR Newswire | June 13, 2023

Following sustained double-digit growth in revenue over the last few years, ELEVATE, a global marketing and sales advisory firm, has announced a new leadership team effective June 6, 2023, to support the next stage of their ambitious growth. ELEVATE was founded nearly 30 years ago on the principles of helping companies drive revenue with absolute certainty. Still, in recent years, the company repositioned itself to help companies adapt to and solve some of their toughest revenue...

TechTarget | September 09, 2020

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

Account Based Execution, Account Based Advertising

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV adver...