IT Corporate

CORE ABM

Terminus | January 13, 2022

On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue. Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat...

BUYER INTENT DATA

Bizzabo, Klik | November 17, 2021

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

ACCOUNT BASED DATA

Infobip, HubSpot | August 30, 2022

Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and sales. Numerous studies show that customers would rather message a business than call and many exp...

BUYER INTENT DATA

LeadSift, IDG Communications | December 24, 2021

IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue. LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B market...