WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
TARGETED ACCOUNT STRATEGY
True Influence | January 21, 2021
True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021.
As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...
KickFire, RollWorks | April 22, 2021
KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform.
“Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...
ACCOUNT BASED EXECUTION
Red House, Chief Marketer | January 27, 2022
Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category.
Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients i...
MeritB2B, True Influence | December 01, 2021
MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...
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