WELCOME TO The ACCOUNT BASED MARKETING REPORT
Daniel Englebretson, Founder of Khronos, talks about how he levered his experience, and the opportunity that ABM represented, to scale his company. Read on to know more about his thoughts about the impact...
ACCOUNT BASED ADVERTISING
Demandbase | December 16, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
ACCOUNT BASED DATA
Hunter & Bard, Folloze | June 27, 2022
On June 24, Folloze and Hunter & Bard, a leading ABM agency, announced a partnership that will bring together Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services.
Hunter & Bard has joined Folloze as a Service Technology (FaaST) program. It will allow the agency to provide data-driven marketing engagement, personalization, and turnkey campaign activation to clients who require ABM expertise and execution.
ACCOUNT BASED EXECUTION
Accountinsight | March 15, 2021
The leading account-based advertising platform, Accountinsight, is nominated as Emerging Vendor of the Year in the B2B Martech Awards. This accolade is to highlight companies that have found ground-breaking ways to attract, engage and drive the B2B Martech space to innovative growth and success.
“As B2B marketing teams demand improved precision and transparency to connect with their customers in long-lasting and meaningful ways, Accountinsight’s nomination as Emerging ...
Demandbase | June 24, 2022
On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence.
"We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing offic...
TARGETED ACCOUNT STRATEGY
BUYER INTENT DATA
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