WELCOME TO The ABM REPORT
Daniel Englebretson, Founder of Khronos, talks about how he levered his experience, and the opportunity that ABM represented, to scale his company. Read on to know more about his thoughts about the impact...
Account Based Execution
Optimizely | September 05, 2022
Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year.
In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...
Social Media Today | January 14, 2020
In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...
Buyer Intent Data
Demandbase | September 11, 2023
Demandbase launched a cutting-edge multi-language intent solution that supports more than 130 languages, including non-Latin alphabets.
The company already processes more than one trillion English intent signals per month, and the inclusion of non-English intent signals represents hundreds of billions of additional signals available to customers.
Using sophisticated natural language processing (NLP), this innovation enables B2B organizations to collec...
PR Newswire | August 02, 2023
Momentum ITSMA today announced the appointments of a new global Head of Research, Brad Bortner, to lead its research practices, and UK-based Chief Financial Officer, Dianne Buchanan.
To support its global client base, the strategic addition of Bortner and Buchanan reaffirms Momentum ITSMA's commitment to providing unmatched expertise and delivering exceptional value to its clients worldwide.
As the business landscape rapidly evolves and demands for solutions to gr...
Account Based Analytics, ABM Accounts
Account Based Data
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