Labstream Partners

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Labstream Partners is a team of marketing executives who possess a deep understanding of the marketing landscape. Our Consulting Practice leverages our work experiences across various marketing practices including digital and content marketing, demand generation, public relations and communications, and advertising and media buying.

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SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

SalesLoft | February 28, 2020

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SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the Sal...

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ABM Accounts

MRP NAMED A “LEADER” IN ACCOUNT-BASED MARKETING PLATFORM ANALYSIS

MRP | March 22, 2022

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On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’. “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP...

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Buyer Intent Data

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

news image

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

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FORRESTER RELEASES SIRIUSDECISIONS PLANNING ASSUMPTIONS TO HELP B2B LEADERS ACCELERATE GROWTH IN 2021

Forrester | October 05, 2020

news image

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Read More
news image

SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

SalesLoft | February 28, 2020

SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the Sal...

Read More
news image

ABM Accounts

MRP NAMED A “LEADER” IN ACCOUNT-BASED MARKETING PLATFORM ANALYSIS

MRP | March 22, 2022

On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’. “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP...

Read More
news image

Buyer Intent Data

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Read More
news image

FORRESTER RELEASES SIRIUSDECISIONS PLANNING ASSUMPTIONS TO HELP B2B LEADERS ACCELERATE GROWTH IN 2021

Forrester | October 05, 2020

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us