L&B Direct

| May 24, 2010

There's been a lot of buzz about the long-tail phenomenon—the strategy of selling smaller quantities of a wider range of goods that are designed to resonate with consumers' preferences and earn higher margins. And a quick scan of everyday products seems to confirm the long tail's merit: Where once we wore jeans from Levi, Wrangler or Lee, we now have scores of options from design houses. If you're looking for a nutrition bar, there's one exactly right for you, whether you're a triathlete, a diet...

| March 13, 2011

The key to successful niche marketing is to pick a niche small enough to dominate, and large enough to be profitable. It’s an extremely delicate balance that requires both skill and luck. But when you strike that perfect balance, and are able to dominate a niche, you automatically become the recognized expert and authority in your field – and suddenly, your cup runneth over...

Marketing Rockstar Guides | June 01, 2012

Newton, MA – Josh Hill, an experienced business-to-business marketer announced new demand generation and strategy consulting services. Josh launched the new site, jdavidhill.com, to serve as a professional hub for market strategy and demand generation services. Josh’s services are aimed at technology startups that operate lean, yet need sales funnel management....

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...