L&B Direct

| April 19, 2016

Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in Oracle Eloqua Marketing Automation. Customers are currently beta testing the new solution. In an interview with Demand Gen Report, Demandbase CMO Peter Isaacson said the account-based MA solution solves two challenges in traditi...

Thedrum | April 19, 2016

ABM is seeing accelerated adoption across industries and is morphing the way the B2B community measures marketing performance. According to Sirius Decisions, more than 90 per cent of companies call ABM a “must-have” while ITSMA notes that 84 per cent of marketers feel that ABM delivers a higher ROI than other approaches. In its simplest form, ABM differs from more traditional inbound marketing and the associated tactics such as advertising, events, SEO/SEM, content marketing, etc. in...

CMO | April 22, 2016

Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy. The consortium of vendors is being led by ABM platform vendor, Demandbase, and also includes Oracle Marketing Cloud, Bizible, LookBookHQ, Optimizely, Get Smart Content and Radius. The companies have committed to creating content and providing resources around ABM, launching with an e-book outlining the k...

komarketing | April 19, 2016

A recent survey of senior marketers reveals companies that are practicing account-based marketing (ABM) are committed to their efforts. In the “2016 ABM Metrics Report” produced in partnership by Bizible and Terminus, about 80 percent of respondents indicate their success with ABM is either moderately or highly successful, and none plan on scaling back efforts. In fact, roughly 60 percent plan on doing “a lot more” ABM over the next six months. Last month, early results f...