LEADB2B Incorporation

Core ABM, Targeted Account Strategy

Integrate | December 14, 2022

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...

ABM Accounts

MRP | May 18, 2021

Marketers recognize the value of an effective account-based marketing (ABM) program, but most ABM solutions today are focused on addressing silos and individual needs, creating significant barriers to growth. The real magic happens when you align your organization for success by implementing a rule-based integrated ABM solution that allows teams to perform independently while simultaneously sharing insights across the entire organization. Enterprise companies are fundamentally mul...

Account Based Data

SurePoint Technologies, Demand Gen Report | January 05, 2022

On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs. SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...

ABM Accounts, Targeted Account Strategy

Transmission | November 05, 2021

Transmission is excited to announce its status as a certified Drift Solutions Partner. The partnership is set to expand Transmission’s already broad service offering to bring Drift functionality to client campaigns. Drift is a Conversational Marketing and Sales platform that delivers engagement in real-time to deliver an increase in leads, an accelerated sales pipeline, and an improved buying experience. As one of the first ten agencies worldwid...