Leadership Connect

Marketo | February 26, 2020

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

CORE ABM

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence...

ACCOUNT BASED ANALYTICS

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

ACCOUNT BASED DATA

Nuivio Ventures | December 06, 2022

Nuivio Ventures, a US headquartered venture builder, has onboarded former Mindtree and Capgemini executive, Manish Grover, as a business partner and advisor. Manish brings to Nuivio two decades of Go-To-Market (GTM) expertise and has played key leadership roles at Mindtree and Capgemini. Manish will enable Nuivio's aggressive portfolio expansion plans and advise portfolio companies with GTM planning. This includes current portfolio company Ignitho, which has a focus on AI led digital enginee...