Leadfreak

ABM Accounts

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Core ABM

6sense | March 01, 2023

On February 28, 2023, Full Circle Insights and 6sense have collaborated on an integration that empowers revenue teams to measure the impact of their account-based marketing (ABM) strategies within a CRM. Full Circle Insights provides marketing and sales performance measurement solutions that allow B2B marketers to optimize their marketing mix and drive revenue growth. At the same time, 6sense is the leading platform for B2B organizations that seek to generate predictable revenue. ...

MOI Global | June 19, 2020

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...

Account Based Data, Buyer Intent Data

Demandbase | January 27, 2023

On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics. ...