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ACCOUNT BASED ANALYTICS
Integrate | March 25, 2021
In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...
Stensul | June 24, 2020
Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...
BUYER INTENT DATA
G2, ZoomInfo | September 17, 2022
G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. "In 2022, the B2B industry is ...
ABM ACCOUNTS
Demandbase | April 22, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...
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