Local Lawyer Guide

Core ABM

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

Account Based Data

Business Wire | May 12, 2023

ClearEdge is pleased to announce the expansion of its executive leadership team, welcoming Lenore Convery as SVP sales & marketing. Lenore brings nearly 30 years of sales and leadership experience as well as deep expertise in building customer-centric strategies to ClearEdge. In her role, Lenore will be responsible for setting and overseeing the company’s overall sales and marketing strategy, as well as developing a plan for scalable growth. “I am thrilled to joi...

Targeted Account Strategy

Linkedin | January 18, 2021

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Account Based Data

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...