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Business Wire | June 14, 2023
Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s report, The Account-Based Selling Technologies Landscape, Q2 2023 for its account planning software, Altify. “Simplifying complex selling, building trust, and growing revenue are major sales challenges, especially in today’s climate. Our account-based selling software guides B2B sellers to better understand their customers, helping them deliver value, generate pipeline, and increase win rates,&r...
ON24 | March 15, 2023
On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...
Fight or Flight | April 28, 2020
Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight. Fight or Flight’s services include media relations, social media, content creation, researc...
ON24 | March 11, 2020
Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. "Now more than ever before, businesses with the best digital experiences will win. As current travel constraints make in-person events difficult, it's even more imperative for marketers to innovate the way they connec...
ACCOUNT BASED EXECUTION
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