Mac McIntosh Inc

Account Based Data

Terminus | December 09, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced Terminus CDP has been recognized as a leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. The report cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.” Terminus CDP is a leader in the report with a diffe...

Account Based Execution

RollWorks | August 26, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data fo...

ABM Accounts

ZoomInfo | September 02, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s ...

Targeted Account Strategy

Outreach | November 14, 2022

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduct...