Mac McIntosh Inc

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Core ABM

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is b...

Core ABM

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

ABM Accounts

Business Wire | April 06, 2023

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprim...