Madrivo

Madrivo is a leading performance marketing network that connects household brands with targeted audiences worldwide. We use lead generation, customer acquisition, and brand awareness strategies to reach consumers through email, mobile, social and display media. We work with more than 3,000 global advertisers, affiliates, and direct brands to promote campaigns across the 7 highest-yielding industries: education, auto & transportation, entertainment & lifestyle, health & wellness, home improvement, retail, and finance & insurance.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

FOLLOZE AND GETIT PARTNER ON POWERFUL PERSONALIZED ABM SOLUTIONS TO ENHANCE B2B BUYER JOURNEYS

Folloze, GetIT | April 11, 2022

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Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

Read More

CORE ABM

DEMANDBASE RECOGNIZED WITH FOUR "TOP RATED" AWARDS BY TRUSTRADIUS

Demandbase | May 18, 2022

news image

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to ...

Read More

ACCOUNT-BASED DATA

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED

IDG Communications, Selling Simplified | February 11, 2022

news image

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics. For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acqui...

Read More

ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

news image

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More
news image

CORE ABM

FOLLOZE AND GETIT PARTNER ON POWERFUL PERSONALIZED ABM SOLUTIONS TO ENHANCE B2B BUYER JOURNEYS

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

Read More
news image

CORE ABM

DEMANDBASE RECOGNIZED WITH FOUR "TOP RATED" AWARDS BY TRUSTRADIUS

Demandbase | May 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to ...

Read More
news image

ACCOUNT-BASED DATA

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics. For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acqui...

Read More
news image

ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More