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Core ABM

MeritB2B, True Influence | December 01, 2021

MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...

Buyer Intent Data

IDG Communications, Inc. | September 17, 2021

IDG Communications, Inc.—the global expert in technology media, data, and marketing services—announces the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire®. The acquisition expands upon IDG’s best-in-class marketing technology (MarTech) platform that provides tech marketers with advanced tools to solve complex marketing challenges, including the enhancement of data surrounding customers, prospects, and digital audiences.
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Core ABM, Account Based Data

PR Newswire | August 04, 2023

As digital adoption and economic uncertainty continue to grow in 2023, the importance of account-based marketing (ABM) to drive personalized customer experience is soaring. From the booming digital transformation sector to global events shaping consumer behavior, ABM is helping to improve the CXM experience, target key accounts, and go beyond speaking to the decision maker. To assist organizations in selecting the best ABM strategy and creating better alignment between the sales and market...

Demandbase | May 18, 2020

The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. The four-p...