WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | September 29, 2020
Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O'Regan on B2B Marketing's list of Top ABM (account-based marketing) Opinion Leaders. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing.
"Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based ...
Demand Gen Report | July 08, 2021
The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives.
The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...
Momentum ITSMA | October 25, 2022
Leap Advisors offer expert advice on addressing marketing challenges to drive stronger revenues
BOSTON, MA – Oct 25, 2022 – Leap, the advisory arm of Revenue Marketing consultancy Demand Spring today released ‘Read More
Buyer Intent Data
Demandbase | September 11, 2023
Demandbase launched a cutting-edge multi-language intent solution that supports more than 130 languages, including non-Latin alphabets.
The company already processes more than one trillion English intent signals per month, and the inclusion of non-English intent signals represents hundreds of billions of additional signals available to customers.
Using sophisticated natural language processing (NLP), this innovation enables B2B organizations to collec...
Core ABM, Account Based Data
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