Marketing Adventurista

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Our ruthless pursuit to achieve what others only dream of, requires vison, passion and a creativity to find a path to success, even in the face of failure. We aren’t afraid to push ourselves, far past what we perceived to be our limits. To get our hands dirty, to discover new methodologies, and to step away from what is common and safe, in order to reach our goal.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

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Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More

Core ABM

MRP IS THE TITLE SPONSOR AT THE 2022 B2B MARKETING EXCHANGE

MRP | February 16, 2022

news image

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation. “B2B leaders recognize t...

Read More

Account Based Analytics

LYTICS CITED BY ANALYST FIRM FOR CUSTOMER ANALYTICS TECHNOLOGIES AND ACCOUNT-BASED MARKETING

Lytics | May 11, 2022

news image

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...

Read More

Buyer Intent Data

SEMCASTING UNVEILS EMPLOYEE-BASED TITLE TARGETING

Semcasting | September 18, 2021

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Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Read More
news image

Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More
news image

Core ABM

MRP IS THE TITLE SPONSOR AT THE 2022 B2B MARKETING EXCHANGE

MRP | February 16, 2022

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation. “B2B leaders recognize t...

Read More
news image

Account Based Analytics

LYTICS CITED BY ANALYST FIRM FOR CUSTOMER ANALYTICS TECHNOLOGIES AND ACCOUNT-BASED MARKETING

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...

Read More
news image

Buyer Intent Data

SEMCASTING UNVEILS EMPLOYEE-BASED TITLE TARGETING

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us