Marketing Adventurista

Account Based Data

Frost & Sullivan, Yellow.ai | October 12, 2021

Based on its recent analysis of the Middle Eastern and South Asian conversational AI market, Frost & Sullivan bestows Yellow.ai with the 2021 Technology Innovation Leadership Award for delivering a highly differentiated conversational artificial intelligence (AI)-powered customer experience (CX) and employee experience (EX) automation platform. The independently assessed award recognizes Yellow.ai's commitment to innovation, creativity, diversity, and growth potential towa...

Account Based Data

G2 | November 10, 2022

Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire customers. And the pressure is mounting: 73% of B2B software companies have accelerated their existing customer revenue goals over the past 12 months, a recent survey finds. To achieve their ambitious goals, software vendors know they must keep a pulse on the market. They need to know…are their current customers satisfied? If not, why? Is a customer at risk of churning? Why d...

ABM Accounts

InsideView, Demandbase | September 09, 2021

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...

Targeted Account Strategy

True Influence | January 21, 2021

True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...