Marketing Impact

Marketing Impact delivers data driven communication services designed to help you engage more effectively with your customers across physical and digital channels. Whether it’s essential communications that occur every month or stand-alone campaigns or projects, we can support your needs with fresh ideas, great technology and an awesome team.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ENGAGIO CEO EXPLAINS WHY TIME IS THE BEST WAY TO MEASURE SALES AND MARKETING IMPACT IN ABM

B2B News Network | March 05, 2019

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Engagio is helping to close the traditional gaps between B2B sales and marketing departments by adding attribution capabilities to a tool that designed to offer a more holistic way of measuring account activity. The San Mateo, Calif.-based firm last week said Engagement Minute Attribution will allow its Dash product to move beyond the likes of Brightfunnel by looking at the impact of web visits and intent data as well as sales calls and meetings. According to Engagio co-founder and CEO Jon Mille...

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WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

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DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More

ENGAGIO JOINS THE LINKEDIN MARKETING PARTNER PROGRAM

Engagio | January 14, 2020

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Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically mo...

Read More
news image

ENGAGIO CEO EXPLAINS WHY TIME IS THE BEST WAY TO MEASURE SALES AND MARKETING IMPACT IN ABM

B2B News Network | March 05, 2019

Engagio is helping to close the traditional gaps between B2B sales and marketing departments by adding attribution capabilities to a tool that designed to offer a more holistic way of measuring account activity. The San Mateo, Calif.-based firm last week said Engagement Minute Attribution will allow its Dash product to move beyond the likes of Brightfunnel by looking at the impact of web visits and intent data as well as sales calls and meetings. According to Engagio co-founder and CEO Jon Mille...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More
news image

ENGAGIO JOINS THE LINKEDIN MARKETING PARTNER PROGRAM

Engagio | January 14, 2020

Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically mo...

Read More