Marketing.co.uk

Buyer Intent Data

EIN News | June 01, 2023

Enterprise businesses and online publications can now obtain demographic, firmographic, and B2B interest data on website visitors. That’s thanks to a low-latency solution from Bombora called Visitor Insights (VI) with Real-Time Capabilities, the company announced today. At the same time, Bombora has begun a search for customers for its pilot program who will receive first access to a new solution, called Bombora Company Surge® Signals, or Signals, for short. VI with Re...

Core ABM, ABM Accounts

Full Circle Insights | December 19, 2022

Full Circle Insights today announced the company has achieved strong marketplace momentum as 2022 winds down, and is poised for significant growth in the coming year. Full Circle's accomplishments in 2022 include launching their latest product, Full Circle ABM, major platform and product innovations, a new patent award and multiple industry accolades. With plans to further build out partnerships and develop product features, Full Circle is on a path to achieve even more growth in 2023....

Account Based Data

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

Core ABM

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...