Maven Biztech

CORE ABM

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...

BUYER INTENT DATA

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

RollWorks | April 07, 2020

RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM. Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...

ACCOUNT-BASED DATA

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...