Maven Biztech

ACCOUNT BASED EXECUTION

Demandbase | March 31, 2021

Demandbase, the pioneer and industry leader in account-based go-to-market, today announced significant improvements to its Personalization product. Demandbase is doubling down on its promise to help companies build the best experiences at the right stage for their target accounts after unveiling Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month. Site Customization and Forms Enrichment are two new and extended features that will be launched, each of ...

BUYER INTENT DATA

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...

ACCOUNT BASED EXECUTION

RollWorks | August 26, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data fo...

Demandbase | January 28, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...