Maven Biztech

Targeted Account Strategy

Titan ONE | October 19, 2022

Today, Titan ONE announced the addition of account-based targeting platforms to its solutions portfolio to support enhanced brand building and accelerate demand generation for clients. Platform capabilities include orchestrated account engagement at scale, along with direct access to targeted, account-based programmatic advertising from within HubSpot. This provides end-to-end clarity around impact at both the contact and company level. “There is a significant...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Buyer Intent Data

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Account Based Data, Targeted Account Strategy

Business Wire | July 19, 2023

UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences. According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital wor...