MECLABS Institute

meclabs.com

MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa.

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Account Based Execution

INFLU2 NAMED IN NEW TECH REPORT FOR ACCOUNT-BASED PLATFORMS AND OUTLINES A VISION FOR THE FUTURE OF B2B MARKETING

Influ2 | April 01, 2022

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Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...

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Core ABM

FOLLOZE NAMED A LEADER IN TRUSTRADIUS 2023 WINTER BEST OF AWARDS

Folloze | February 07, 2023

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Folloze has been recognized as a leader in the TrustRadius 2023 Winter Best of Awards, ranking #1 for "Best Value for Price" and "Best Relationship" and #2 for "Best Feature Set" in the Account-Based Marketing (ABM) category. These awards show how much Folloze cares about its customers and how innovative it is in the ABM space. The awards were based on customer feedback, with Folloze receiving an 8.4/10 for customer support and high ratings for its ...

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SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

SalesLoft | February 28, 2020

news image

SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the Sal...

Read More

Account Based Data

LEADING COMPANIES CHOOSE QUALTRICS TO ENHANCE CUSTOMER EXPERIENCES AND REDUCE COSTS

Qualtrics | January 31, 2023

news image

On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times. Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending poten...

Read More
news image

Account Based Execution

INFLU2 NAMED IN NEW TECH REPORT FOR ACCOUNT-BASED PLATFORMS AND OUTLINES A VISION FOR THE FUTURE OF B2B MARKETING

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...

Read More
news image

Core ABM

FOLLOZE NAMED A LEADER IN TRUSTRADIUS 2023 WINTER BEST OF AWARDS

Folloze | February 07, 2023

Folloze has been recognized as a leader in the TrustRadius 2023 Winter Best of Awards, ranking #1 for "Best Value for Price" and "Best Relationship" and #2 for "Best Feature Set" in the Account-Based Marketing (ABM) category. These awards show how much Folloze cares about its customers and how innovative it is in the ABM space. The awards were based on customer feedback, with Folloze receiving an 8.4/10 for customer support and high ratings for its ...

Read More
news image

SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

SalesLoft | February 28, 2020

SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the Sal...

Read More
news image

Account Based Data

LEADING COMPANIES CHOOSE QUALTRICS TO ENHANCE CUSTOMER EXPERIENCES AND REDUCE COSTS

Qualtrics | January 31, 2023

On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times. Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending poten...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us