MECLABS Institute

Account Based Data

Emplifi | July 06, 2023

Emplifi, a leading unified customer engagement platform, today announced that TMC, a global, integrated media company, has named Emplifi CX Cloud and Emplifi AI Composer as the 2023 Contact Center Technology Award winners, presented by CUSTOMER Magazine. “The modern consumer is digital always and social first. That’s why Emplifi’s mission is to provide brands with the tools they need to make authentic connections with their customers consistently and at scale a...

Account Based Data

ISG | February 04, 2022

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report wi...

Core ABM

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Buyer Intent Data

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...