MECLABS Institute

meclabs.com

MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa.

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Account Based Data

EMPLIFI RECEIVES TWO 2023 CONTACT CENTER TECHNOLOGY AWARDS FROM CUSTOMER MAGAZINE

Emplifi | July 06, 2023

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Emplifi, a leading unified customer engagement platform, today announced that TMC, a global, integrated media company, has named Emplifi CX Cloud and Emplifi AI Composer as the 2023 Contact Center Technology Award winners, presented by CUSTOMER Magazine. “The modern consumer is digital always and social first. That’s why Emplifi’s mission is to provide brands with the tools they need to make authentic connections with their customers consistently and at scale a...

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Account Based Data

ISG TO PUBLISH REPORT ON MARKETING TECHNOLOGY PROVIDERS HELPING FIRMS COMPETE IN NEW CUSTOMER LANDSCAPE

ISG | February 04, 2022

news image

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report wi...

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Core ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

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The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

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Buyer Intent Data

WITH NEW INTEGRATION, ROLLWORKS AND G2 GIVE B2B MARKETERS RICHER INSIGHTS INTO BUYER INTENT

RollWorks, G2 | February 24, 2022

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Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...

Read More
news image

Account Based Data

EMPLIFI RECEIVES TWO 2023 CONTACT CENTER TECHNOLOGY AWARDS FROM CUSTOMER MAGAZINE

Emplifi | July 06, 2023

Emplifi, a leading unified customer engagement platform, today announced that TMC, a global, integrated media company, has named Emplifi CX Cloud and Emplifi AI Composer as the 2023 Contact Center Technology Award winners, presented by CUSTOMER Magazine. “The modern consumer is digital always and social first. That’s why Emplifi’s mission is to provide brands with the tools they need to make authentic connections with their customers consistently and at scale a...

Read More
news image

Account Based Data

ISG TO PUBLISH REPORT ON MARKETING TECHNOLOGY PROVIDERS HELPING FIRMS COMPETE IN NEW CUSTOMER LANDSCAPE

ISG | February 04, 2022

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report wi...

Read More
news image

Core ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Read More
news image

Buyer Intent Data

WITH NEW INTEGRATION, ROLLWORKS AND G2 GIVE B2B MARKETERS RICHER INSIGHTS INTO BUYER INTENT

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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