MECLABS Institute

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MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa.

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Targeted Account Strategy

6SENSE UNVEILS GENERATIVE AI EMAIL WRITING FEATURE THAT GENERATES PIPELINE

Business Wire | June 08, 2023

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6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced significant enhancements to 6sense® Conversational Email with the launch of its AI Writer functionality. This new functionality expands on the generative AI capabilities customers are currently using within 6sense Conversational Email to maximize the effectiveness of email outreach and marketing. Leveraging the power of intent, predictive, a...

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Account Based Data

LIFE SCIENCE CONNECT SCALES WEBINAR PROGRAM WITH ON24, ACHIEVES 5X REVENUE GROWTH

Life Science Connect, ON24 | February 08, 2023

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Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions. This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platfor...

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TERMINUS CHARGES INTO 2020 CITING RECORD GROWTH

Terminus | February 19, 2020

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Terminus, the #1 customer-rated account-based marketing (ABM) platform, announced more than 50 percent quarter-over-quarter revenue growth in the second half of 2019, positioning it to become the dominant force in B2B sales and marketing software. By the end of 2019, Terminus grew to more than 210 employees through the acquisition of Sigstr, adding an Indianapolis office to its existing Atlanta and San Francisco locations....

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ABM Accounts

MRP NAMED A “LEADER” IN ACCOUNT-BASED MARKETING PLATFORM ANALYSIS BY INDEPENDENT RESEARCH FIRM

MRP | March 22, 2022

news image

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...

Read More
news image

Targeted Account Strategy

6SENSE UNVEILS GENERATIVE AI EMAIL WRITING FEATURE THAT GENERATES PIPELINE

Business Wire | June 08, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced significant enhancements to 6sense® Conversational Email with the launch of its AI Writer functionality. This new functionality expands on the generative AI capabilities customers are currently using within 6sense Conversational Email to maximize the effectiveness of email outreach and marketing. Leveraging the power of intent, predictive, a...

Read More
news image

Account Based Data

LIFE SCIENCE CONNECT SCALES WEBINAR PROGRAM WITH ON24, ACHIEVES 5X REVENUE GROWTH

Life Science Connect, ON24 | February 08, 2023

Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions. This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platfor...

Read More
news image

TERMINUS CHARGES INTO 2020 CITING RECORD GROWTH

Terminus | February 19, 2020

Terminus, the #1 customer-rated account-based marketing (ABM) platform, announced more than 50 percent quarter-over-quarter revenue growth in the second half of 2019, positioning it to become the dominant force in B2B sales and marketing software. By the end of 2019, Terminus grew to more than 210 employees through the acquisition of Sigstr, adding an Indianapolis office to its existing Atlanta and San Francisco locations....

Read More
news image

ABM Accounts

MRP NAMED A “LEADER” IN ACCOUNT-BASED MARKETING PLATFORM ANALYSIS BY INDEPENDENT RESEARCH FIRM

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...

Read More