MECLABS Institute

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MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa.

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MERKLE JOINS HANDS WITH LINKEDIN AND MADISON LOGIC

Merkle, LinkedIn, Madison Logic | February 02, 2021

news image

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

Read More

Account Based Data

ACTIONIQ NAMED FINALIST IN 2022 DIGIDAY TECHNOLOGY AWARDS FOR WORK WITH NEWS CORP

ActionIQ | October 13, 2022

news image

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from ad...

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Core ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

news image

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

6SENSE NAMED ORGANIZATION OF THE YEAR BY THE BUSINESS INTELLIGENCE GROUP

6sense | August 04, 2020

news image

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company's Revenue Orchestration and Int...

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ABM Accounts

MERKLE JOINS HANDS WITH LINKEDIN AND MADISON LOGIC

Merkle, LinkedIn, Madison Logic | February 02, 2021

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

Read More
news image

Account Based Data

ACTIONIQ NAMED FINALIST IN 2022 DIGIDAY TECHNOLOGY AWARDS FOR WORK WITH NEWS CORP

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from ad...

Read More
news image

Core ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

news image

6SENSE NAMED ORGANIZATION OF THE YEAR BY THE BUSINESS INTELLIGENCE GROUP

6sense | August 04, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company's Revenue Orchestration and Int...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us