Media Forty Two

mediafortytwo.co.uk

Media Forty Two is a specialist B2B consultancy and media buyer. We specialise in all channels with a particular focus on events and performance marketing. B2B is still running a few years behind the consumer market both in terms of transparency and marketing effectiveness. Technologies are driving a market where people and processes haven't yet had the chance to catch up.

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ABM Accounts

6SENSE CMO RELEASES SECOND EDITION OF NEXT-GENERATION SALES AND MARKETING PLAYBOOK, “NO FORMS. NO SPAM. NO COLD CALLS.”

6sense | September 28, 2022

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Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edit...

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FOLLOZE STARTS THE ACCOUNT-BASED EXPERIENCE (ABX) MASTERCLASS TO STIMULATE B2B COMPANIES GROWTH

Folloze | July 28, 2020

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Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

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Account Based Data

MEDIAFLY ACQUIRES INSIGHTSQUARED

Mediafly, InsightSquared | January 28, 2022

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Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...

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ABM Accounts

ON24 RANKED TOP PLATFORM FOR DRIVING ROI BY RESEARCH IN ACTION

Business Wire | October 25, 2023

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According to a recent report by Research In Action, 79% of marketers say that achieving ROI from digital events is a challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing, has developed innovative capabilities to enable enterprises to drive cost-effective revenue growth, earning the title of global leader in Research In Action's Vendor Selection ...

Read More
news image

ABM Accounts

6SENSE CMO RELEASES SECOND EDITION OF NEXT-GENERATION SALES AND MARKETING PLAYBOOK, “NO FORMS. NO SPAM. NO COLD CALLS.”

6sense | September 28, 2022

Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edit...

Read More
news image

FOLLOZE STARTS THE ACCOUNT-BASED EXPERIENCE (ABX) MASTERCLASS TO STIMULATE B2B COMPANIES GROWTH

Folloze | July 28, 2020

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises. The Folloze ABX Masterclass addresses critical gaps in go-to-market ...

Read More
news image

Account Based Data

MEDIAFLY ACQUIRES INSIGHTSQUARED

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...

Read More
news image

ABM Accounts

ON24 RANKED TOP PLATFORM FOR DRIVING ROI BY RESEARCH IN ACTION

Business Wire | October 25, 2023

According to a recent report by Research In Action, 79% of marketers say that achieving ROI from digital events is a challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing, has developed innovative capabilities to enable enterprises to drive cost-effective revenue growth, earning the title of global leader in Research In Action's Vendor Selection ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us