Media Forty Two

Media Forty Two is a specialist B2B consultancy and media buyer. We specialise in all channels with a particular focus on events and performance marketing. B2B is still running a few years behind the consumer market both in terms of transparency and marketing effectiveness. Technologies are driving a market where people and processes haven't yet had the chance to catch up.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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FULL-FUNNEL APPROACH TO ABM PRIORITIZES CURRENT CUSTOMERS

Business 2 Community | September 01, 2020

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A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Read More

ADOBE ADDS DATA GOVERNANCE TO CDP, ORACLE UPDATES MARKETING, CX OFFERING & MORE NEWS

Adobe | August 14, 2020

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Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Read More

TERMINUS EXPANDS ITS PRODUCT CAPABILITIES WITH NEW WEB PERSONALIZATION AND ACCOUNT DATA MANAGEMENT

Terminus | March 23, 2020

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Terminus bring a host of updates on its offerings, positioning itself as the most complete B2B marketing solution available. Terminus aims to make full-funnel marketing easier, smarter and more impactful through a single platform. <...

Read More

ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo | April 09, 2020

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ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Read More
news image

FULL-FUNNEL APPROACH TO ABM PRIORITIZES CURRENT CUSTOMERS

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Read More
news image

ADOBE ADDS DATA GOVERNANCE TO CDP, ORACLE UPDATES MARKETING, CX OFFERING & MORE NEWS

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Read More
news image

TERMINUS EXPANDS ITS PRODUCT CAPABILITIES WITH NEW WEB PERSONALIZATION AND ACCOUNT DATA MANAGEMENT

Terminus | March 23, 2020

Terminus bring a host of updates on its offerings, positioning itself as the most complete B2B marketing solution available. Terminus aims to make full-funnel marketing easier, smarter and more impactful through a single platform. <...

Read More
news image

ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo | April 09, 2020

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Read More