Mediaxis Marketing

Core ABM, Account Based Analytics

Lusha | February 23, 2023

On February 22, 2023, Lusha, a B2B platform for market intelligence, introduced its ‘Warm Outbound’ capabilities, which enables users to access millions of market-ready prospects directly. Lusha's latest product suite offers data-driven sales signals that help identify which products and services firms are interested in and how close it is to making a purchase. This allows sales and marketing teams to make warm outbound approaches, reaching prospects when they ar...

ABM Accounts

NextRoll, RollWorks | November 15, 2022

NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses, today announced that it has promoted Roli Saxena to CEO, effective immediately. In her new role, Saxena is responsible for leading NextRoll's next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. Saxena, who is succeeding interim CEO and CFO Peter Krivkovich, will continue to move the compa...

Core ABM

MRP | February 16, 2022

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation. “B2B leaders recognize t...

ABM Accounts

EIN News | May 22, 2023

Intelligage, a leading provider of AI-powered sales and customer success solutions, introduces its latest innovation, Intelligage Predict. This solution leverages non-verbal sentiment and intent data to forecast deals with unprecedented accuracy, giving businesses the edge they need to succeed in a competitive marketplace. With Intelligage Predict, business users can train machine learning models with 20/20 hindsight, analyzing the events that led to previous churns or expansions. ...