Mediaxis Marketing

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

RollWorks | September 10, 2020

RollWorks, a division of NextRoll, today announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of SMB customers, which, in conjunction with extending its SMB footprint through partnerships with Bombora, HubSpot, Link...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

CORE ABM

LinkedIn | July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study,...