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Demandbase | March 28, 2022
On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP)...
Core ABM
Integrate | November 16, 2022
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new product features that enable marketers to be more precise and powerful in their account based marketing (ABM) strategies. The new features in Integrate’s Demand Acceleration Platform include Account Profiles, Target Account list import, and Target Account list optimization, which provide greater insight into cross-channel campaign performance by account, automates target account lists from various sources, a...
6sense, Bombora | July 09, 2021
6sense has announced that it has expanded its collaboration with Bombora, the leading source of B2B Intent data to give all 6sense platform clients with Bombora's Surge® Intention data for their subscription. These clients can now utilise intent data from Bombora for the creation of dynamic audience segmentation, enhance their 6-sense prediction models and offer salesmen with extra intent data in the 6-sense Sales Intelligence Module. The number of recognised in-market acc...
Buyer Intent Data
Lift AI, Drift | August 29, 2022
Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Dr...
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Account Based Data, ABM Accounts
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