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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Acxiom, Salesforce | July 26, 2022
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice.
The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...
ACCOUNT BASED EXECUTION
Demandbase | October 10, 2022
Demandbase, the Smarter GTM™ company for B2B brands,today announced enhancements to the people-based advertising capabilities in the company’s B2B demand side platform (DSP). These changes and more have resulted in dramatically improved campaign benchmarks, with testing showing an increase in account lift of 50% and click-through rate (CTR) of 33%. Now, in addition to Demandbase’s unique approach of using intent data to identify and target B2B buyers, these new features allow c...
BUYER INTENT DATA
Folloze | April 06, 2023
Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the addition of a new highly sophisticated identity sourcing enhancement for the Folloze BX 3.0 platform that enables marketers to reach an entirely new level of personalization. For the first time ever, enterprise marketers will be able to leverage Folloze’s persistent identity matching, a model now enhanced with marketing automation cookie matching, to create the ric...
Jabmo | April 30, 2021
Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling.
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