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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED ANALYTICS
Metadata | February 07, 2022
On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels.
The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...
Outreach | August 04, 2021
Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership.
Littlepage is a seasoned software marketing manager with a solid track record of driving busi...
ACCOUNT BASED DATA
TechTarget, Archer Awards | September 13, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards.
All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data.
“Even at a time when some face-to-face activities have re-entered the marketing mix, thes...
BUYER INTENT DATA
Intent HQ | November 30, 2022
Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-p...
TARGETED ACCOUNT STRATEGY
CORE ABM, ABM ACCOUNTS
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