Mortimer Harvey

Core ABM

RollWorks | October 03, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals that marketers overwhelmingly rely on ABM to increase ROI and achieve pipeline and revenue goals. "Marketers are accepting that ABM is an efficient, effective marketing strategy that focuses on engaging the right accounts at the right time, through a variety of marketing ch...

ABM Accounts

PR Newswire | May 29, 2023

COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements. Nixon is an experienced MarTech a...

Targeted Account Strategy

Zeta Global | March 08, 2023

On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments. In today's complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers...

ABM Accounts

MRP, ServiceNow | June 03, 2022

On June 1, MRP, the only enterprise-class account-based sales and marketing platform, announced that ServiceNow would present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. This session will take place on Tuesday, June 7, from 3:30-4:00 pm EDT. MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8, from 2:15-2:45 pm EDT. This sessio...