MRM//McCann

Account Based Data, ABM Accounts

PR Newswire | May 18, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces improvements to its Smarter Sales Intelligence solution, with new functionality that simplifies the day-to-day work of B2B sales reps. With Demandbase Sales Intelligence, sellers can access all the tools, data, and prescriptive insights they need in one place, making it easier to figure out what to do next with their most important resource: time. The new functionality includes ...

Madison Logic | January 29, 2020

Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....

Core ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...