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Forrester | April 04, 2023
Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Fo...
Core ABM
Jabmo | October 27, 2021
Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.” Back-Of-The-Box Details Jabmo’s ABM Platform allows B2B marketers to expan...
True Influence | October 27, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with LiveRamp (NYSE: RAMP), the leading data connectivity platform that enables the safe and effective use of data. Under the partnership, True Influence can securely upload large data files to LiveRamp to be activated for quick and easy customer access. “Working with LiveRamp allows us to easily move our intent data to more customers,” said Brian Giese, CEO o...
Medallia | March 20, 2023
Medallia, Inc., the global leader in customer and employee experience, today announced that Smoothie King has selected Medallia as its experience platform of choice. “We are thrilled to work more closely with Smoothie King and help them deliver world-class experiences,” said Gabe Benavides, EVP of Sales and Marketing at Medallia. “With customers and employees engaging in new ways, leading organizations recognize that experience has become a critical foundation ...
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