Northbound DGS

Account Based Execution, Account Based Advertising

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV adver...

ABM Accounts

Fusion92 | January 06, 2023

Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, an...

Account Based Data, Targeted Account Strategy

Business Wire | July 19, 2023

UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences. According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital wor...

Madison Logic | January 29, 2020

Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....