On Demand Advisors

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...

Buyer Intent Data

EIN News | April 17, 2023

Bombora Company Surge® data can help publishers increase their CPMs 200% by demonstrating audience value — and can lift partner and campaign retention by 10%. Those are among the findings of a commissioned study conducted by Forrester Consulting on behalf of Bombora. For the March 2023 study, “The Total Economic Impact™ of Bombora for Data Publishers,” Forrester interviewed two representatives of a business news publication that utilizes Bombora&rsquo...

Account Based Data

Accountability | November 25, 2021

Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability's platform extension program, which integrates other providers' technology to automate and streamline an agency's workflow. This ...

KickFire | August 06, 2020

KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...