Orchard

ACCOUNT BASED DATA

Demandbase | August 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey queried more than 200 high-level B2B leaders across marketing and sales in order to gain a clearer picture of ongoing industry evolution and the GTM approaches that separate the leading versus lagging companies. Demandbase discovered important insights about which strategies are driving growth, the continu...

ACCOUNT BASED ANALYTICS, TARGETED ACCOUNT STRATEGY

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...

Forrester | August 12, 2020

Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

TARGETED ACCOUNT STRATEGY

Okendo | September 28, 2022

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect. This addition to Okendo’s integrated product suite enables ecommerce brands to collect customer insights at scale so they can deliver more personalized and frictionless commerce experiences. The launch of Okendo Connect comes as ecommerce brands face a patchwork of complexities, including a shift to a more privacy-centric web, the disruption of...