Orchard

Terminus | March 18, 2020

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, rele...

BUYER INTENT DATA

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...

ABM ACCOUNTS

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

LEADSPACE | May 21, 2020

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies. Read More